Chuanjiang No. 1 hotpot met with "seven-year itch"

Just as the Chuanjiang chant is a miniature of Sichuan folk songs, the Chuanjiang chant hot pot is also one of the representatives of the Sichuan style hot pot. But now, this familiar hot pot brand in Chengdu is facing a painful “seven-year itch”: from the establishment of its first store in Fangcao East Street in 2003, nearly 20 stores have mushroomed in 2008, Until now there are only stores such as the Babao Street shop... As a family shop has changed course, many people in the industry are concerned that the Sichuan River Hotpot may soon enter Chengdu’s memory.

Scene: The first store was closed for more than half a year yesterday. The Chengdu Evening News reporter came to Fangcao East Street in Chengdu, the site of the first Chuanjiang Hotpot. I saw the door locked, the shop move was removed, people went to the empty building, only the outer wall of the second floor, but also left the "Chuanjiang chant".

Zhao staff at a grocery store next door disclosed that this was closed in August 2010. “It was closed for renovation and it has been closed until now.” Ms. Liu Rong, who passed by here, told reporters that she lived nearby and was once The patron of this shop, "The price is still quite high, and every person needs about 100 yuan per person, but the dishes are clean. I still remember many celebrities have come here, such as Li Yuchun, He Jie, etc."

Survey: Some stores have changed stores and recruited reporters to find out through various channels that the Chuanjiang Hotpot restaurant in Chengdu's main downtown area is not in operation except for the Babao Street shop, and most of the other shops are closed down, or they have changed shop signs: The shop has now become a place to eat shrimp, Longquan store has also been replaced by a new hot pot restaurant. In the Wudu Temple street, the hotpot named “Xiangjiang zixiang” makes people familiar. The staff of the hot pot shop told reporters that here was originally the name of Chuanjiang. In September 2009, it was replaced by the current shop trick.

Insiders:

The brand still retains Yulin’s plan to open a fast food market. There is a perception that the decline of the Chuanjiang chant was due to “problem oil” (its Yulindian and Changshun stores were dealt with in March last year due to illegal use of “problem oil”). However, the more dominant theory is that diversified operations have caused companies to fall into financial difficulties. Where will the future go? Chengdu Jufu Industrial Co., Ltd. internal authority yesterday confirmed to the Chengdu Evening News reporter that the “Chuanjiang Clan” brand is still preserved, and the original shop site is still in existence. The sister brand Ba Guobu is currently planning to visit Chuanjiang Yuzi Yulin Store near Yulin Middle School. Open fast food.

Does Chuanjiang exit this exit Chengdu market? Newspaper will continue to focus on.

Experts acupuncture “seven-year itch” test the private enterprises for the change of the hotpot of the Sichuan River, the senior adviser Li Jinjun of Chengdu Aizin Science and Technology Co., Ltd. said that this is related to the “two two three ones” phenomenon that is common in private enterprises. That is, one-year market entry period, two-year development period, two-year climax, one-year decline, and rapid death in the last year, “entering fast, rapid development, and severely short-lived stamina are common problems in these companies.”

Industry sources told reporters that the 7-year development of the Chuanjiang chant was closely related to the head of the farmer, He Nong. According to a briefing, the restaurant brand strategy of the Chuanjiang No. 1 coupe's owner, Chengdu Jufu Industry Co., Ltd., is under the jurisdiction of the three major brands of the market and a preparatory brand, including the Sichuan national brand Pakistani clothing, the pot brand Chuanjiang, and the western food brand elegance. Snack tea house brand 蜀国雅士, forming a Chinese food, hot pot, Western food tripod, supporting the complete layout of the industry a good development trend," Chengdu Weston Advertising Media Co., Ltd. executive creative director Bao Ning said: "He Nong is the establishment of a century-old shop The ambitions are evident from this strategy."

Determined to establish a century-old private enterprise how to spend the "seven-year itch"? Zhang Ningjun, a professor from the School of Business Administration at Southwestern University of Finance and Economics, said that private enterprises must take a path of sound and standardized development, and they should not be greatly encouraged and blindly expanded. “Leaders have something to do and do something wrong, establishing a sound decision-making mechanism is the key.” Chengdu Evening News Reporter Shi Hongbo’s photography Xie Hui’s news extends Ju Fu’s industry: From small restaurants to catering top 100, He Nong, Chengdu Ju Fu Industrial Co., Ltd. Chairman. Born in 1958 in Chongqing. After graduating from the Chinese Language Department of Nanchong Normal University in 1982, he worked in the Sichuan Sichuan Opera Academy. In 1992, he was transferred to the Sichuan Branch of the Sichuan Academy of Social Sciences, Chinese Academy of Management Sciences. In 1990, He Nong began his transformation from text to business and served as a planning consultant for more than a dozen large companies. In 1995, He Nong and several natural persons held a joint stock and opened a small Japanese-style restaurant in the East Kowloon area around Sichuan University. In 1995, founded the Red Fan tribe beer house. In 1996, he founded the Pakistani Buyi Restaurant. Now, Pakistani Puyi has become a “China Famous Brand” and “China Top 100 Catering Enterprises”. In addition, He Nong also founded the Chuan-style hot pot brand Chuanjiang chant, Chinese-style hotel brand Buyi Inn.