Mobile medical trapping layout "Internet + medical insurance" is the way out?

According to incomplete statistics, more than 50 listed companies in A-shares are involved in the Internet medical field. However, from the situation of this year's mid-year report, the Internet medical industry has not yet formed a large-scale profit model, and the mobile medical business has limited contribution to the performance of listed companies. Many companies' Internet medical projects can't escape the "high-traffic, low-profit" dilemma, while the first-line startup companies have shrunk the battle line and tightened their pockets.

With the increasing medical problems of the Internet, the investment boom has gradually receded and the market has entered a stage of rational development. Analysts pointed out that there is huge market space in the mobile medical field, but because Internet users and mainstream medical users are out of touch, domestic Internet users are mainly young people over the age of 15, but mainstream medical users are concentrated in people under 15 or over 45 years old. Therefore, it takes at least five years for the mobile medical dividend to break out, and some products may take longer to cultivate.

Mobile medical troubles The layout of "Internet + medical insurance" is the way out?

In this context, many companies are building a closed loop that can realize the realization of traffic. In 2016, mobile medical companies attempted to use commercial insurance as a payer to connect clinics, patients and even hospitals and pharmacies. On the other hand, insurance companies also hope to make “Internet Medical + Insurance” a closed loop of business through a multi-point layout. "Internet + insurance" has become an important direction to explore the profit model.

According to industry insiders, as residents' demand for health and medical care is increasing, medical care and health will become important profit points for insurance companies in the future. It is of great significance for insurance companies to invest in the health industry chain to integrate resources and support the insurance industry. However, the current leading role in China's medical sector is the government's basic medical security system, commercial insurance payment concessions and other policies have just been introduced, it takes time for the policy to function, and it takes time for commercial insurance to be widely accepted.

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