Stereo knowledge of product packaging design

The designer has already known before planning the packaging design; the landscaping of the packaging is a graphic design attached to the three-dimensional packaging, which is the external visual image of the packaging, which can be imported into the product-related text, product image, product origin and visual image representative. And other elements. Some packaging surfaces are themselves a reflection of product information, but as the basis of packaging; in terms of six faces, it is a partial image. Similarly, the design of the container label not only focuses on a label design, but also on the shape of the label and the container, the relationship between the label and the label. Therefore, the design of packaging visual import is somewhat similar to advertising design in some respects. It also has to pay attention to other aspects to make the whole package a whole.

First, the design of the main display surface

If a carton pack has six sides, it is usually necessary to design five faces (the bottom design is relatively low). There are one or three stickers in a container, and five or six can be used. They are not treated equally, and with the different exhibition areas, in order to attract consumers' attention, the main exhibition design is decided. The main exhibition is that Zui is more faced with consumers. With its positioning method, it is easy to see the brand name, product image, manufacturer and other emission positions. Since the area of ​​the main exhibition surface is relatively small and at the same time it is the image of the product itself, the picture of the decoration should be quickly introduced to the consumer, and the text and the close-up image are directly expressed. In the same kind of goods, the first major entry into the consumer often has prominent brand names and trademarks; there is a moving scene, which depends on the actual situation of the goods. Sometimes you can use the method of opening the skylight to directly display the image of the product and increase its propaganda role. In the packaging design. The main exhibition plays a leading role in conveying product information.

Second, the overall design of the package

However, the main display of the package should be isolated. On the whole of the package, it is still a part, an important part. The packaging is a three-dimensional object. The packaging that people see is multi-angle. When considering the main exhibition, consider the relationship with other surfaces. Taking into account the overall image of the entire package. Through the methods of coherence, repetition, echo and segmentation between words, graphics and colors, the whole composition is formed.

1. A carton pack with its front and back sides as the main display. However, if the width of the side is equal to the main face, sometimes the same design is used. Become the same "main exhibition", no matter what angle you get a unified feeling.

2, mainly on the front and back side, the side shows the product's composition, function, weight and instructions for use, the shelf life, the batch number of each authority, and other explanatory text. From the formal elements and the constituents, there must be some differences, a rhythmic change, and a guarantee of science and quality.

3. Arrange the image, text, graphics and color across the surface, and make several faces as one main body, one big “main exhibition surface”, and the picture of each side is complete. This kind of design is used in the display of the store, using a combination of different faces to form a large advertising screen, achieving a strong visual effect and propaganda.

4, the color design of the label is inseparable from the relationship with the container, can not be separated from the relationship between the label, can not be separated from the relationship between the top cover. Pursue the consistency of the background color of the label and the color of the container, highlighting the name and graphics. On the white container of women's cosmetics, with a white label, with a delicate line border, elegant black font, it looks clean and elegant; and black brandy with black label, emphasizing the color of the label and the container In contrast, the base color of the label uses gold, silver, white, black and other relatively saturated colors to contrast the brightness and hue of the container, resulting in a strong, lively effect. Printing the name and trademark directly on the container is also a way.

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