The core of mobile medicine: doctors have the world

On the occasion of registration, consultation, medical e-commerce and other mobile medical care- oriented profit models led by doctor-patient relationship, Wang Hao took a different approach and started the mobile conference platform YaYa doctor from the group of doctors.

There are about 3 million practicing doctors in China. In Wang Wei’s view, getting a doctor is the first step in capturing mobile medical care . He told the author: "Clinical doctors are the core of the traditional medicine industry, and it should also be the core of mobile medicine. There are enough doctors to have enough imagination."

Grab doctor resources

As a predecessor who has worked in the pharmaceutical industry for 20 years, Wang Hao said when he talked about mobile medical treatment: "We used to do pharmaceutical sales, pay attention to medication education, and guide the core of medicine. When it comes to mobile medicine, how to guide doctors is the most worthy consideration. ”

How to guide the doctor? Wang Wei chose to start from the "doctor is a lifelong learning career". He started to set up a company in 2012. In 2013, YaYa doctors went online and provided a platform for doctors to conduct academic conferences through non-video online conference technology. 600,000 doctor users and thousands of medical institutions, and obtained the financing of A round of Tongchuang Weiye.

Academic conferences are a common platform for learning and communication within the doctor community. They are also an important way to carry out continuing education. Receiving training, conducting exchanges, and understanding new technologies and products are the main purposes of doctors participating in academic conferences. The units to be undertaken are generally associations, hospitals, grassroots health planning committees, and pharmaceutical factories.

"In the past, 100 to 300 people in these meetings were already large-scale. If a meeting attended by thousands of people, the meeting cost would be 1 million to 2 million yuan. It is often difficult to cover most doctors due to geographical and work conflicts. Wang Wei told reporters that through the Internet, doctors at all levels of cities, counties and towns can participate in these academic conferences very conveniently.

In the opinion of the conference organizer, this is a cost-effective "business". There are about 160,000 drug regulations (including APIs) in China, most of which are generic drugs. The market circulation is about 30,000 products, and more than 80% are from hospital prescription drugs. However, a tertiary hospital should not exceed 2000 kinds of medicines in principle, and there are “one product and two regulations” (the same generic name, the injection type and the oral dosage form should not exceed 2, and the prescription composition is the same as the compound preparation 1~2. Kind of sales restrictions.

After more than 20 years of development in the pharmaceutical industry, due to the saturation of sales of secondary and tertiary hospitals, the growth of pharmaceutical companies' performance is weak, and it is urgent to open up new channels. Pharmaceutical companies have focused their attention on the sinking of sales channels. In the traditional medicine promotion model, most pharmaceutical companies can reach the hospitals above the second level.

According to statistics, about 1.9 million of the nearly 3 million practicing doctors in China are distributed in primary medical institutions. They are not highly educated on average, and most of them have not received standardized training for residents, and their clinical diagnosis and treatment skills are relatively weak. Due to various restrictions, it is difficult for them to access advanced medical treatment methods and medication knowledge.

How to improve the level of diagnosis and treatment of doctors at the grassroots level is the direction of the association and the government. They have undertaken this part of the education work, and the use of the Internet means that it is easy to connect with grassroots doctors. Wang Wei said: "The organizations that undertake the training work are highly recognized by YaYa physicians in use, and the Internet model has greatly improved the efficiency of their training organization."

The doctor's station also began to call the doctor's idea, claiming that the number of installed aircraft in a month exceeded 200,000. Chen Qirui, the founder of the doctor station, told the author that Chinese doctors need to continue medical education in particular, but the doctor's lifelong learning is not enough in China, which affects the quality of medical care in China, so we can do this.

Seven Lekang, once ranked first among medical e-commerce companies, has also begun to pay attention to this “gold mine”. Qi Lekang recently launched an app called “Big Baiyun Diagnostics”, which specifically targets doctors and solves doctors and patients. In the case of a follow-up visit, establish a patient management mechanism.

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