Foreign media commented that the freshness brought by wearable devices to consumers no longer exists. If the American company Fitbit wants to survive as an industry leader, it should develop products from people's "like to use" to "necessary use". stage. The following is a summary of the article: Fitbit's vitality is declining. In 2009, San Francisco-based startup Fitbit announced its first fitness tracker. This rubber bracelet can count steps, monitor heart rate and record sleep, and the minimum price of $60 makes many people think that wearables will be the next major technology product. Over time, the current Fitbit is difficult to trigger the market sensation again, attracting new users. Last month, Fitbit first stated that its products were facing a weaker demand. Product issues have caused the company to cut sales expectations for the holiday shopping season, and consumers used to like to buy a fitness tracker as a gift to friends and family during this time. Fitbit expects its products to grow by only 2% to 5% in the critical fourth quarter. After experiencing two or three digit growth in seven quarters, the Fitbit growth engine lost momentum. Stifel analyst Jim Duffy said that Fitbit is destined to slow down after experiencing phenomenal growth, but this happens earlier than expected. Fitbit is currently trying to position itself as a health device for long-term monitoring of the body, not just a fitness tracker. The company hopes to absorb more loyal users in this way. Fitbit CEO James Park said: "How can we make a savvy product a necessary device for life? We are thinking about this in many ways." If Fitbit is successful, the doctor will use Fitbit to track the patient's heart condition in the future, and the physiotherapist will ask the patient to wear Fitbit to monitor their recovery at home. YT-H706 YT-H706 Shenzhen Sunshine Technology Co.,Ltd , https://www.szyatwin.com