The law of big and small

All large companies are made from small businesses, so small businesses don't have to be arrogant. Maybe you are tomorrow's big business.

The question is: In reality, most small and medium-sized enterprises have turned large enterprises into big enterprises for learning. Can such learning make them big companies? This depends on how to learn!

The main conditions and driving forces for the growth and development of large companies and small businesses are different. The logic of their growth and development is also different: small companies make long boards, pursue differences, pursue speed, and pay more attention to marketing; large enterprises do short boards and pay attention to Integrity, with respect to speed, pays more attention to not making strategic mistakes. Management is more important than marketing. And there are basically no secrets and secrets for large companies in marketing and management.

Small businesses can only learn from large enterprises and can not copy them. First, there is almost no success in copying, because the internal and external factors of the company are not the same, and the second is to use the copy method to never catch up with the target company.

However, things are not so simple. Strategy master Ai Lisi said: "If a small company wants to be a big company, then it must follow the 'big' law, do not see themselves as a small company, focus on foreign countries, focus on the world, to the country, the world Market development; at the same time, you have to do it in a small space and focus yourself more than your opponent.” “Be consider yourself a big start-up company. If you think of your company as a small business, the concept of seeking also applies to Small business, your company will always be a small and relatively profitable company."

I agree with Reese's point of view that no matter how large a company is, it must be focused on a large scale and its strategic goals must be large. At the same time, it must start small and take concrete actions.

Only studying large enterprises has little help for small businesses. How small companies can become big companies is what we need to care about most.

Some people say that we can only succeed if we only innovate and do not take the unusual road. I said that innovation is needed, but innovation cannot exceed the law. We do not copy learning styles and draw lessons from it. In fact, we are trying to find the success rules behind successful companies. The law of fear can at least avoid half of the possible errors.

For example, small businesses must choose regional markets that have natural marketing potential, and they must be good at selling potential products such as production sites and other gods. Jadobi Herbal Tea is started from the hometown of herbal tea in Guangdong, and the origin is marketing potential; there are not many worthy of the Chengde Lulu in marketing, thriving in the plant protein beverage market, Wahaha is also in this category It does not matter to him, but also the role of potential energy in the place.

Another example: small businesses must seize the opportunity of industrial transformation and upgrading. The author of "Great Trends" John Nasbit said well: Success depends not on problem solving but on opportunities. It is the use of heat for industrial transformation and upgrading. The hurricane has come and this is the reason why pigs can fly. Xiaomi seized the opportunity of smartphone popularization and Xiangcun Black Pig seized the opportunity for health promotion...

Some people have said that there are small businesses for industrial upgrading. wrong! Large enterprises are vested interests in the existing industries, and the power of his upgrade is much more than the power of delay. The first digital camera was born in Kodak. The first smartphone was first created by Motorola. Where are they now?

For another example, successfully leading a small market is far better than grabbing a big market. In the premise of a good market potential in the future, whether it is brand positioning or market scope, starting from a small enough to defend the market, like the six walnuts that year. As long as you are unique and irreplaceable at every step, success will come.