The study found that eating chocolate does arouse and improve memory.

Release date: 2014-07-10

July 7th is World Chocolate Day. Serious scientists seem to be interested in sweet chocolate, and have done a lot of research. According to research in the Elsevier academic journal, chocolate is rich in sugar and fat, which also helps to increase vitality, stabilize blood pressure and relieve cough, and even prevent wrinkles.

1. The medicinal value of chocolate

According to a study published in 2010 by the well-known medical journal Maturitas, the medicinal value of cocoa and chocolate began with the use of aboriginal people in the Americas to treat angina, respiratory, oral, gastrointestinal and kidney and liver disorders.

· Skin problems: Cocoa butter contains fat and antioxidant substances, which can help the skin resist the damage of the external environment and lock in moisture, thus protecting the skin and preventing wrinkles.

Cardiovascular disease: The flavanols contained in chocolate are beneficial for lowering blood pressure and reducing platelet aggregation.

· Treatment of cough: Theobromine in chocolate can inhibit the vagus nerve and thus have a certain effect on the treatment of cough.

· Oral problems: Polyhydroxyphenols (6%) in tannins in chocolate help reduce oral bacterial growth, reduce gum bleeding, improve tone and prevent tooth decay. (Of course brushing your teeth is still essential!)

· Liver diseases: Chocolate contains strong antioxidants that can reduce postprandial portal hypertension caused by endothelial dysfunction.

· Geriatric conditions: The anti-aging properties of dark chocolate benefit multiple parts of the brain. The flavonoids contained in chocolate nourish neurons and affect neurological diseases such as Alzheimer's disease (Alzheimer's disease).

· Gastrointestinal disease: Magnesium contained in chocolate can neutralize stomach acid and promote digestion. The alkaloids it contains are useful for treating some common gastrointestinal diseases.

2. Chocolate makes you love life

It is no accident that chocolate dominates Valentine's Day. A study published in the journal International Food Research in 2006 showed that women who ate chocolate every day had significantly higher vitality than women who did not eat chocolate. The aphrodisiac effect of chocolate is thought to come from phenethylamine, a substance that makes people feel pleasing and enhances sensitivity. Eating chocolate can stimulate the secretion of endorphins, producing a "sportsman's pleasure."

3. Chocolate makes you smarter

In 2007, Appetite launched a computer-based neuropsychological experiment in which researchers tested word recognition, language memory, graphical memory, attention intervals, response time, problem solving, and answering diversity. Studies have shown that after eating milk chocolate, the tester's comprehensive scores of language and visual memory are significantly improved; eating milk chocolate or dark chocolate can improve self-control and reaction speed.

4. The perfect partner for chocolate is more than just milk

The International Food Research Journal published a study in 2012. By interviewing 80 people who regularly eat chocolate, the study found that the perfect partner for chocolate also includes balsamic vinegar, aperitif, coffee and wine.

5. Chocolate will affect purchase intention

A study published in the journal Environmental Psychology in 2013 showed that the aroma of chocolate can make most consumers feel happy and excited, thus changing shopping behavior. People will stay longer in the store and spend more time picking products. The aroma of chocolate can trigger positive emotional and cognitive responses, such as greater concentration, memory and increased judgment. The data shows that the pleasant aroma of chocolate has changed the consumer's shopping goals, from the specific items purchased from the search program (target-driven purchases) to the extensive search for everything in the store (no-target purchases).

Research on chocolate has continued to grow over the past 15 years. Chocolate research is carried out in well-known institutions such as Harvard University in the United States, Oxford University in the United Kingdom, and Sun Yat-Sen University in China. As time progresses, new discoveries about chocolate will continue to emerge.

Source: People's Network

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