On the morning of August 12th, the organizer of the Xipu Association invited Mr. Lin Han, the president of the channel rapid construction, to share his thoughts on mobile internet + medical care . Let's take a look at how the “outsiders†view the pharmaceutical industry. In the past three decades, the medical industry has been the most special and protected industry in China and the most closed industry. The particularity of this industry is embodied in the fact that the contradiction between doctors and patients has deepened, and pharmaceutical companies have different situations from other traditional enterprises. Especially in the nearly 15 years of rapid development of the Internet, the development of the pharmaceutical industry has almost nothing to do with the Internet. An industry itself can be quickly killed not because of product problems, but because of the talent structure. Since the way of thinking of practitioners still stays in yesterday, the concept of organizing and managing talents is still very backward. The pharmaceutical industry has not experienced the stage of Internet development. It is very difficult to reconstruct the industrial ecological chain in the short term. Today, China's network economy and mobile Internet economy have developed to some extent in the world. However, China's pharmaceutical industry still follows some old models. For example, prescription drugs are usually only available in hospital terminals, and OTC generally adopts advertising + terminal promotion mode. As people gradually move away from TV and mobile phones become the main information carriers, OTC's marketing model is undergoing profound changes. However, the advertising industry, which is creative, in-depth and able to interact with users across the pharmaceutical industry, does not seem to have grown significantly. The world outside is very exciting, but the pharmaceutical industry seems to be relishing the glory of yesterday. More important is the chain of indifference in the pharmaceutical industry: doctors and patients, one is God and the other is slave. In contrast, the United States and Japan have a diametrically opposed relationship between doctors and patients. Therefore, doctors are one of the most special groups in China. So, what is the relationship between pharmaceutical brands and users? Every industry is embracing big data, is there a real big data in the pharmaceutical industry? No. Many large pharmaceutical distribution companies can only see the data of the products, but without the data of users and e-commerce, they are still in an extremely backward development stage. The pharmaceutical industry has not had much innovation in the past two decades. The rapid development of the mobile Internet has brought the traditional business model to an end. Many of the industries around us have been changed or subverted by the mobile Internet, such as the media industry, advertising, finance, manufacturing, and agriculture. What are the characteristics of the subversive industry? Information asymmetry, price opacity, high channel costs, poor user autonomy, unclear demand and no platform for transactions. In contrast to these characteristics, the next subversive industry is the pharmaceutical industry. It is worth noting that industries that are being subverted often have good opportunities that are rare. Therefore, in the pharmaceutical industry, there will inevitably be a batch of emerging companies worth billions. Specific development directions may include: new drug trading platforms, professional communities between doctors and doctors, interactive communities between doctors and users, crowdsourcing care, interactive communities between patients and patients, B2B product procurement platforms, Three-party service platform, vertical intelligent hardware health detection + product sales platform, miniaturized professional platform... Intelligent hardware based on user pain points has become the earliest breakthrough, and the development of intelligent terminal equipment has begun. It is worth mentioning that the development of smart terminal equipment originated from the non-pharmaceutical industry, so this is the biggest breakthrough. Due to the shortage of IT talents in the pharmaceutical industry at this stage, more and more non-pharmaceutical industry talents are involved in the medical industry to find business opportunities. The first to be hit in the subversive industry is the user-centric field, followed by the professional field. Therefore, in the future, there will be a large number of doctors choosing to start their own businesses. The era of major changes in the pharmaceutical industry has arrived, and the changes in the pharmaceutical industry are between seconds. The government cannot protect the medical industry forever, and marketization is the only mainstream trend. The mission of the Internet information industry is to eliminate irrationalities in traditional industries, and 30% of smartphone users will become target customers of mobile healthcare . At this stage, the way of thinking in all walks of life is undergoing major changes, and no industry in the face of the big trend can be immune to it. The future development of the pharmaceutical industry must be centered on the user experience, intelligent and highly unified online and offline. Today, as the entire industry is about to be overturned, users are becoming the most respected group, and having customers can truly have a future. The changes in the medical industry are not coming, but coming! Feed Additives,Food And Feed Additives,Additives For Animal Feed,Feed Additives Animal Nutrition CHANGZHOU GUANGHUI FOOD INGREDIENTS CO.,LTD , https://www.gsweetfood.com