Who gave Maotai "Every day will rise" emboldened

"Humanity has been unable to stop Maotai from raising prices." Near the National Day, the peak season for liquor consumption also followed. After Wuliangye and Yanghe announced the price increase, the National Development and Reform Commission once again interviewed Maotai and other liquor manufacturers and demanded no further price increases. However, a few days later, the market price of Maotai still rose, so some netizens sent such a feeling.

Maotai has not been interviewed by the National Development and Reform Commission for the first time. Under the background of high oil prices, the Development and Reform Commission did not go to petrochemical giants to talk, but once again showed great interest in this high-end liquor. This ups and downs in the prices of high-end luxury goods that are unrelated to the people's livelihood have caused it to attract the attention of a department and even the public.

Of course, this interview, economist Xu Xiaonian called "rogue behavior" on Weibo. Some entrepreneurs also stated that “market problems need to be solved by the market, and negotiations that violate the laws of the market cannot be resolved.” That is to say, resources are limited, and everyone’s needs are limitless. How limited resources are dealt with? Unlimited demand? With the market approach to solve, whoever bids is high, anyone can get it. This is the biggest fairness in the market.

Therefore, standing on the market's point of view, high-end products such as Maotai, whoever has money, can buy it and anyone can drink it. Maotai price increase is a reasonable market behavior. The people do not make any irresponsible remarks. Of course, the ethical level of the NDRC is even a wishful thinking.

However, does Maotai really have nothing to do with the people? Someone may have laughed when they asked this. Adults with normal intelligence all know that: unless public funds are spent, Maotai does not have to buy Maotai, and Maotai never buys Maotai. This is doomed to two main people buying Maotai: people who do not spend their own money, people who spend their own money. What do you use? Guest gifts.

Therefore, as a high-end and distinctive "special commodity", Maotai has little flexibility in consumption, and the impact of price changes on sales volume is small and small. In the face of this alienation "just-needed", the general price logic must give it a The power of the festival must rise, and it can be said that there is a lot of meaning in the robbery of the festival.

In fact, Maotai is involved in many things this year. At the beginning of the year, the huge amount of public funds purchased by Sinopec Guangdong Branch was exposed. Then, Guangdong Telecom’s real-name employees reported that executives had purchased Maotai for internal consumption. Until now, everyone knows that not only large state-owned enterprises, but also wine tables in various departments have only reached a certain level of guests. Maotai is a must-have item.

Maotai may be innocent, but in the non-standard power and malformed consumption environment, the people still give it a nickname of “corrupted wine” and is associated with privilege, abuse, and bribery, and it is known as Maotai. Wine has become a "price increase wine", "corruption wine", again and again in the price increase at the same time bear the name.

Therefore, white liquor companies, including Maotai, have repeatedly increased their prices unscrupulously, not because of the so-called market, but also because of the intimidation of the NDRC. These high-end wine enterprises clearly know that as long as social power is not regulated in a day, the price of high-priced liquor will not stop for a day, even if it destroys the altar.