After the high price of imported liquid milk, whether the quality of the business is yet to be discussed

On the one hand, domestic milk safety incidents have occurred frequently, which has led to a decline in consumer confidence. On the other hand, imported milk tea has been used to expand the Chinese market. Many shopping malls have stated that the sales of imported liquid milk are increasing. Many merchants even promoted the promotion of imported milk. Carrefour’s growth rate was 10 times in the same period of last year. But is the quality behind the high price of imported liquid milk also high?

Question one: The shelf is "high end"

The price is abnormally high Yesterday, the reporter saw a large-scale supermarket on the Beijing Road, where imported liquid milk is more abundant, to see that there were nearly 10 imported liquid milk brands sold on the shelves, with specifications ranging from 250 ml to 1 litre. According to the reporter's observation, these liquid milks are nominally imported from New Zealand, Australia, Germany, and other countries.

Compared with domestic production, these imported liquid milk prices are expensive. Taking 1 litre as an example, a certain brand of milk in Inner Mongolia sells for less than 10 yuan, but the lowest price for imported brands exceeds 18 yuan. A box of nominal “Good Ward Whole Milk” from Germany is priced at 22.5 yuan, which is 125% more expensive than domestically produced products.

The price of the "New Zealand" Brand 250ml of pure milk sold in the supermarket was taken as an example. The price of 6 boxes was 45.5 yuan, or an average of 7.58 yuan per box. This price was almost as expensive as domestic "high-end milk" of the same specification. Times.

People who travel to and from Hong Kong often find that the price of imported liquid milk at Guangzhou supermarkets is much higher than that of Hong Kong. According to a reporter's inquiry yesterday, Harvey Fresh (1 litre), which is also produced in Australia, is priced at 14.9 Hong Kong dollars, equivalent to RMB 12.1 yuan, and Carrefour's price is 18.5 yuan. Nearly 34%.

According to industry analysts, this spread is related to tariffs, transportation, and imports. On the other hand, most imported liquid milk is targeted at “high price” positioning when it enters the mainland. The price of one litre can even reach 25~. 28 yuan.

Question two: The quality of manufacturers is not good and the quality is in doubt. Due to the need to go across oceans during transportation, and manufacturers are mixed, the safety of “Yang Milk” has also begun to attract attention from all walks of life.

Yesterday, the reporter learned from the official website of the AQSIQ that in the newly announced December 2011 entry of unqualified food information, multiple batches of imported dairy products were detected. Including 2.59 tons of New Zealand NEW ZEALAND DAIRY PROCESSING LIMITED production of pure milk beyond the shelf life, which is already the product for two months for the same reason "black list." In addition, 0.299 tons of "Poly Original Fermented Milk" imported from Australia was referred to as fat content that does not meet national standards.

In fact, in recent years, our country has been able to detect unqualified dairy products imported from various countries in almost every month. Back in November last year, the total number of colonies detected by 20 tons of skimmed milk powder manufactured by American Interface Protein Technology Co., Ltd. was exceeded; in October last year, 0.0378 tons of French “Brah brand fermented milk” was detected as illegal use of chemical substances, edible gelatin; In the earlier April and May, a total of 272.1 tons of New Zealand milk powder fat content did not meet the national standards.

Yesterday, the reporter learned from a number of stores in Guangzhou that in the past month, the sales of imported liquid milk have increased by more than double digits last year. The head of Carrefour's Guangzhou district also stated that sales of liquid milk imported from Carrefour's Guangzhou stores have increased 10 times year-on-year.

Carrefour:

The 5% share of imported brands is “on the one hand related to our promotional methods. At this time in previous years, we mainly promoted the traditional New Year goods. This year, we organized the Imported Food Festival, which will enlarge the sales of imported foods, and the sales will naturally increase substantially. On the other hand, it is also related to consumers' increasing emphasis on food quality. As domestic food safety incidents continue to occur, although imported foods are expensive, they are increasingly favored. "However, the person said that although sales have risen sharply, However, compared with domestic liquid milk, it still accounts for a small amount. "In the entire liquid milk sales, imported brands only accounted for 5% of the total."

Imported milk from online shopping malls has also become a hot spot recently due to the hot import of milk. No. 1 shop launched a promotion for imported milk on the front page, and it has a great deal of effort. The reporter saw on the relevant page of the No. 1 shop yesterday. The page is marked with a prominent position: “Multi-national import milk madness is sold, starting from 9.9 yuan.” Promotional import of milk up to a dozen models, of which, pastoral preservation milk 1L (New Zealand ) The market price is 31 yuan, the promotional price is 14.9 yuan; more beautiful fresh skim milk 1L/box (Germany) market price is 17 yuan, promotional price is 9.9 yuan......

Imported milk hot on the Internet At Taobao Mall, a merchant selling "German imported" milk sold 68 products a month (12 boxes of 1 liter, priced at 142 yuan). From the transaction records, some customers were once before the Spring Festival. Just bought three or four pieces. Another company that sells imported French milk has monthly sales of 168 more (12 boxes, 1 liter, priced at 198 yuan). Some consumers even left a message saying: "Big brands, and all imported from France, so it is assured After my family had drunk this brand of milk, they would no longer be willing to drink the homemade brand."

The reporter learned yesterday that, according to Guangzhou Customs statistics, last year imported 8003 tons of dairy products in Guangzhou, an increase of 13.3%. In January of this year, China imported 1,107.992 tons of fresh milk and 56,828 tons of powdered milk from New Zealand, which accounted for 70.10% and 49.2% of the triggers for special insurance.

analysis:

Experts said that the understanding was in the stage of “these unqualified batches of foods and cosmetics are not sold in the domestic market.” AQSIQ stated that the unqualified imported products were discovered at the inspection and quarantine institutions at entry ports for inspection and quarantine. All of them have been returned, destroyed or used for other purposes.

However, the phenomenon of unqualified seizures shows that under the background that the demand for imported dairy products has grown at a high rate in the mainland market, some importers who want to “make quick money” do not have good quality control. “Yangmai Milk” is not safe and reliable. Synonymous with.

Yesterday, senior lotion expert Wang Dingmian pointed out that although some big brands have their own stable channels, consumers often do not know the details of small brands. These brands may not even be able to penetrate the mainland standards.

Wang Dingmian said that at present these imported liquid milk are ultra-high temperature sterilizing milk, and consumers' understanding of them is at an awkward stage. He recently observed the supermarket for 20 minutes, and found that consumers often can only choose by advertising, country, and even the exquisite degree of printing, and the salesman's on-the-spot introduction is often unable to say anything.