Dr. Chun Yu breaks the health big data mobile medical exploration business profit model

On May 22, Chun Yu·University of Chinese Academy of Sciences Health Big Data Joint Laboratory, jointly established by Dr. Chun Yu and the Key Laboratory of Big Data Mining and Knowledge Management of the Chinese Academy of Sciences, was formally established at the University of Chinese Academy of Sciences. It is reported that this is the first professional laboratory in China dedicated to the analysis and research of health big data.

Some insiders pointed out that with the rapid development of the industry, some mobile medical companies began to explore their own business models, and mobile medical and smart medical care gradually differentiated in the development.

Industry bubble is emerging

It is reported that mobile medical began in 2008 and was first seen in developed countries. With the continuous development of Internet technology, the development of mobile medical in China has been extremely rapid in recent years. According to data released by the China Pharmaceutical Materials Association in January this year, at present, China's mobile medical APP has reached more than 2,000. According to statistics from other industry insiders, more than 100 medical APPs have been launched since the beginning of this year.

Behind the rapid development of mobile medical care is the strong support from capital. According to the statistics of the Zero2IPO Research Center, from 2010 to March 2014, there were 58 investment events in the mobile medical industry , involving 33 enterprises, with a disclosure amount exceeding US$100 million. It is understood that the financing case that occurred only in 2014 is nearly three times the total number of financing cases from 2008 to 2013, and giants such as BAT and Ping An Insurance have also invested in this field.

At the end of April this year, Huakang Mobile Medical announced that it has completed the B round of financing of 200 million yuan, and will deploy 200 third-level "smart hospitals" across the country. The investment is claimed to be the largest single financing in the domestic mobile health care sector since 2015.

At the beginning of May, the “Great Doctor” APP created by Yuyue Medical Co., Ltd. was officially launched. It is reported that Yuyue Group began to carry out the strategic layout of mobile medical in 2014, and reached a strategic cooperation with Ali Health in April this year.

Some insiders believe that the current mobile medical market mainly includes three camps: emerging companies with the rise of mobile medical, traditional medical information and equipment manufacturers, and Internet giants. And all this is hot from such an estimate: by 2017, China's mobile medical market will reach 12.53 billion yuan.

However, when the development of mobile medical care became hotter, the executive general manager of the research department of China International Capital Corporation, Qian Jing, stressed the cold thinking. He pointed out that with the infiltration of mobile technology and the accelerated expansion of mobile data traffic, the migration of users to the mobile side is the future development trend, and the transformation of consumer habits has created conditions for cross-border integration. But for the moment, there are still many problems in the development of mobile medical care in China. If the product homogeneity is serious, many APP application functions have little difference, and there are various shortcomings in platform positioning, traffic import, business model, etc.; APP application low frequency, there is data display, currently 2/3 users are downloading mobile medical Stop after APP; the realization mode is not clear, many APPs stop at attracting users, and how to improve user stickiness becomes a big problem.

On the other hand, due to the influence of various factors such as policies, medical institutions are still in a monopoly position in the medical market. The most critical medical resources for mobile medical care are still difficult to move. The practice of multi-pointing is far from landing, and telemedicine is subject to various restrictions. There are also bottlenecks in medical data sharing.

"Patients' medical data information is monopolized in public hospitals. There is an information island between hospitals and hospitals, and even departments and departments of the same hospital. Most public hospitals are not willing to open these medical data. In addition, China's medical information It also shows the characteristics of regional monopoly. China's health cloud plan has just started, electronic medical record database, health archive database, regional information platform are in the early stage of exploration." Qian Jing said.

He pointed out that in fact, China's mobile medical care is still in its infancy and has not yet formed a mature business model. "We believe that China's mobile medical care is in the stage of accelerating growth and industry bubble in 2015~2016. After a round of screening, the business model will gradually become clear, each segment will have its own giants, and the giants will lead the industry further development. ."

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