French top wine prices are relatively stable, or have a slight increase

The wine market is not optimistic this year. On the one hand, the production of top wines has fallen. On the other hand, some speculators are afraid that the price increase will also start the purchase in advance. This may lead to market confusion.

Nicolas Ozanam, a member of the French Wine Exporters Association (UMVin), stated that “nobody will raise the price until the demand is understood.”

In recent years, the prices of some of France’s top wines have grown strongly in response to demand from the Asian market. Nicolas Ozanam said producers certainly do not care. "We still need time to wait and see. We will not easily make price changes, especially for the United States and Asia."

French wine exports accounted for 40%, the United Kingdom is the largest overseas market, followed by the United States, Germany and Belgium. Mainland China and Hong Kong account for a small portion, but the market is growing very rapidly. Last year increased by 40% and 27% respectively.

Bordeaux Saint-Emilion-producing areas of Beverly Manor and Admiralty Manor will be more expensive. This year, the two wineries have been promoted to Class A of the St. Emilion-listed First-class Grand Chateau.

Nicolas Ozanam said that currently the two wineries are not enough in brand promotion. “A bottle of white horse wine is almost 2.5 times the price of the Jinzhongzhuang wine. In the next four to five years, we will reposition our customers. Our customers also know that this will have such a catch-up effect.”

Bergfield Manor Gerard Perse also expressed the same opinion. “Prices are going to rise. We have been trying to align the top two wineries in the past decade. Price is a recognition. If we can't be at the same price level, we will be treated differently.”