Pharmaceutical investment promotion companies turn distributors into “cash cows”

Pharmaceutical investment promotion policies are generally divided into overall marketing strategies of the headquarters and local sales strategies of branch offices (or offices, the same below). To attract dealers, the headquarters marketing policy and local sales policy must have a competitive advantage. When I was working in an air-conditioning company, the headquarters formulated an overall marketing policy, including year-end rebate (according to the dealer’s actual sales amount in the air-conditioner, and returned a certain percentage of the amount. With the rapid development of the pharmaceutical investment industry, In terms of investment promotion, it is very important to collect new drug dealer resources for successful investment promotion. What are the channels?

There are many things that the marketing strategy of the pharmaceutical investment enterprise promises is very high-sounding and attractive. However, by the time the enterprise achieves its expected goal, all the company's commitments have become a bubble, and the distributors are crying and complaining. When doing business investment promotion, try to avoid these things and honor what the distributor promised in a timely and early manner. Because of this, although our marketing policy was not the most competitive at the time, dealers were happy to operate our products, and Private communication is quite good.

The use of old pharmaceutical investment agents to dig horizontally: If the dealers with good human connections in the local people can use the old dealers to dig out new agent resources horizontally, the pharmaceutical investment network points out that they can directly introduce other local agents. Businesses can also ask them to introduce the personnel of commercial companies, and then use the resources of commercial company personnel to dig up resources for new pharmaceutical investment agents.

Respecting pharmaceutical distributors is the essential quality of pharmaceutical investment workers: “To be respectful to Others, to be respectful to others first”, to respect distributors, you may be respected by dealers; and only by winning respect from dealers, care will be natural. With it, the cooperation between vendors can be further developed. In marketing work, respecting distributors, strengthening the feelings between the two parties, and attracting dealers through personal communication are a kind of cost-effective means.

Using tendering opportunities to collect dealer information: In general, there are a large number of drug agents and manufacturers who are involved in the government agencies involved in the bidding or online screening. At this time, collecting agent resources can be said to be the best time. Analysis of pharmaceutical investment agency network at this time to send investment information bulk distribution can not only play a role in investment promotion, but also can directly meet the need for new varieties of suitable agents.

When doing medical investment promotion work, many marketing businesses of pharmaceutical investment companies were messed up, and marketing personnel shirked their responsibilities, or the headquarters had too little support, dealers had no enthusiasm, and so on. This view is certainly not correct because most of the company's market environment is such that in marketing, emphasizing "transposition thinking", considering problems from the perspective of dealers, and making services to home, attract dealers through these methods. Get the "battle" on the market.

The use of distributors to centralize the flow to collect information on new distributors at a single time: In general, dealers and their business personnel settle accounts at the beginning and end of the month. Therefore, it is also a good idea to visit the dealers of commercial companies and other companies at the beginning and end of the month. The pharmaceutical investment business said that because people are too many to wait for the big one, chatting at this time is a very suitable time.