Pharmaceutical Merchants Drug Company Resources More Customer Resources

Pharmaceutical investment enterprises all want to have as many development ideas as possible for their own customer resources. The fault is that the company does not have a good grasp of the role of old and new customers in the business investment management process. It does not play as an old customer because it has The advantage of loyalty and huge sales potential is repeated in the game of bears and crickets. Each investment enterprise has its own fixed customers. The cooperation between these customers and enterprises ranges from three months to several years and more than ten years. In the process of cooperation between these old customers and enterprises, they have more or less loyalty to the company and the risk of cooperation is low. However, the scale and strength of the company's existing customers also directly affect the development of the company. It is unstable or continues to rise.

For the importance of the old customers in the business process, in fact, our company is still quite clear about the importance of the old customers, but it is not effectively integrated in the operation process. The economic system of the pharmaceutical investment market originally did not talk about relationships and feelings. However, due to the influence of traditional Chinese ideas, various industries including the pharmaceutical industry still value the maintenance of polite relations. Since the promotion of good business relationship can be directly promoted by the promotion of pharmaceutical investment, how to manage the business relationship between the enterprise and the old customers. First of all, we must make it clear that relying solely on eating and drinking is far from enough. We must clearly understand where the core point of our customers' needs is.

In fact, there is no wonder about two aspects: respect and interests. The company's respect for customers through SMS blessings, personnel visits, outstanding customer recognition and other behaviors can satisfy the customer's psychological needs. But more importantly, companies must find ways to meet customer needs for benefits. From the introduction of products, customers can obtain sales benefits, and they can also benefit from assisting customers in implementing effective market development of pharmaceutical investment. This is the fundamental principle for the company to carry out maintenance.

Establishing more detailed customer profiles for existing customers of enterprises is the key to effectively integrating customer resources. Enterprises must pay attention to them. The competition of the company’s business results is to determine whether the company’s grasp of the information on the pharmaceutical investment market is profound and whether it has targeted development work. Pharmaceutical investment and old customers are also market information and resources. The company knows the operating conditions of the old customers in a timely manner by establishing a detailed customer profile.

Including: business scale, variety situation, main channels, common promotion methods, need support, variety demand and a series of information, which can better grasp the proportion of the company's products in the customer's operating system and the status of major competing products. In order to guide companies to compete for competing drugs in the market share of pharmaceutical investment, improve effectiveness. At the same time, old customers must also pay attention to the "28 principles." After focusing on the existing old customers, we selected the type of customers that accounted for a large proportion of the company's business operations, and implemented policy tilt. The purpose is to effectively increase the individual customer's carrying capacity of the company's products, and gradually develop the multi-company and multi-category operations of the pharmaceutical investment-seeking clients to the enterprises' outstations, and become the company's local operating agency for operating a full range of or superior varieties. This will enable the company to increase its local sales volume steadily and at the same time form a strong brand influence in the region, laying a good foundation for the next varieties to enter the market.