Internet medical will split the two trends in the second half

Internet medical intervention companies have gradually divided into two trends: centralized medical care, such as offline clinics, doctors' groups, etc.; the other is the use of the Internet and information technology to provide new medical service models and third-party services. . But these need to have the advantages of medical resources and heavy assets.

On March 6th, Fun Health Network, a wholly-owned subsidiary of Fun Medical Network, announced that it has entered the company, which means that the company has expanded from B2B to B2C. In the view of Li Zhi, chairman of the company, the demand for the accompanying clinic is large, but the concentration is not high, there is no large-scale enterprise, and there is a chance at this stage. "The core of the fun medical network is to make a deep connection with the hospital's IT system, so the service content of the fun network will be deeper and the service chain will be longer."

It is understood that the company has received $8.5 million in Series A financing in September 2014 and another $40 million in Series B financing in September 2015. The construction of the “Hospital+” platform is currently the core business of the Fun Medical Network, to promote communication between hospitals and third-party service providers.

Li Zhi told reporters that Internet medical treatment has become more rational after more than two years of hot development. It will gradually eliminate a number of Internet medical companies with unclear profit models and no financing, and survive the transformation and adjustment of the company. Management structure and other issues.

At present, the accompanying clinic is aimed at the elderly, children, pregnant women, busy young people and people who are in different places. It provides professional nurses with pre-medical consultation reminders, appointment registration, queuing and taking medicines, etc.

The newly established Fun Network is not much different from other accompanying products in terms of target population and service content. At present, there are 10 hospitals that have opened services on the Little Fun Nurses App, including Beijing Sino-Japanese Friendship Hospital, Beijing Chaoyang Hospital, People's Hospital, etc. The service price is 168 yuan / 4 hours.

It is understood that the C-side of the fun network not only has users but also nurses. At present, the problem that the accompanying clinic needs to solve is how to ensure its professionalism and the source of nurses.

Zhang Zhenhua, vice president of Fun Medical Network and CEO of Fun Network, told reporters that the nursing nurses of Fun Network are mainly students and nurses of nursing schools. Fun Network will determine their identity by reviewing identity documents, student IDs or qualification certificates. And after rigorous training, they can be employed. At present, Fun Network has signed about 300 nurses, and will reach 1,000 in May.

"The accompanying doctors need nurse resources to support the entire business operation. The mobile medical industry with the accompanying business as the entry point will not only rob the public hospitals of the nurse resources, but also effectively alleviate the current situation of the loss of nurse resources in public hospitals." Zhang Zhenhua explained that The development of the accompanying business is to use the time outside the nurses of the top three hospitals to improve the treatment and career development path of the nurses.

In the current market, there are already platforms such as e-diagnosis, peace of mind, and first consultation. “The profit model of the accompanying clinic is very clear. After entering, we can also earn revenue through profit sharing.” Li Zhi believes that the fun network can rely on the fun medical network to pull the service chain longer. “Most of the peers only have the ability to be positioned before the clinic, but the fun network is backed by the fun medical network, which can be used in the whole process of diagnosis and treatment, including payment, report, follow-up, etc.”

From the B end of the layout to the C end, Li Zhi is still doing Internet + around medical resources. “The difference is that there is a need to adjust the management model. In the past, there was less business and it was a flat development; now it needs to be planned according to the business module. In addition to the development of the main business in the future, we will also incubate more projects based on the platform.”

Li Zhi said frankly that enterprises will encounter different problems at different stages, and the medical network is currently facing management problems. And its network benchmark is Neusoft and Weining.

After more than two years of explosive development, Internet medical care and capital are approaching rationality, and transformation and even survival problems arise. Dr. Chun Yu, who had previously used the light consultation as a development model, is preparing to open clinics across the country, and the micro-medicine group, which started from the registration, has begun to focus on grading medical treatment and opening online hospitals.

A founder of the Internet medical company, which started in early 2015, admitted to the 21st Century Business Herald that the financing plan is currently being launched, but it has been difficult to read the period of capital fever. “The company is considering layoffs and some of the partners are shaking.”

Li Zhi pointed out to reporters that Internet medical intervention enterprises have gradually divided into two trends: centralized medical care, such as offline clinics and doctors' groups. Online products are more for medical and traumatic resources for offline entities. The other category will continue to cut into the hospital through appointment registration, using the Internet and information technology to provide new medical service models and third-party services, such as handheld hospital mobile app, network hospital and so on.

But it believes that these need to have medical resources and heavy assets.

“The free mode of enterprise for transformation services may need to withstand operational pressure, and the cost of providing only gatekeepers, servers, and interface software when the hospital is deeply connected is not low.” Li Zhi said. In the future, such enterprises will gradually go deep into the whole process of medical treatment before, during and after treatment.

Li Zhi also pointed out that enterprises that are transformed into medical care will also encounter bottlenecks. Online services can help offline medical institutions to conduct diversion, but there are challenges in competing with brand public hospitals. "At present, the doctor's multi-point practice model is still immature, and the focus of medical care for a long time is still in public hospitals."

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