Organic wheatgrass powder is a powder made from fresh wheatgrass. Like most plants, wheatgrass contains chlorophyll, amino acids, minerals, vitamins, and enzymes. Wheatgrass powder is one of the most nutritious green superfoods in nature. Wheatgrass is young and fresh wheat, it contains a series of important phytonutrients.
Wheatgrass powder is the [king of alkaline food". It contains a lot of vitamin C, β-carotene, and antioxidant enzymes. Long-term consumption can improve the acidic constitution, purify the blood, promote metabolism, enhance the body`s anti-infection, antibacterial, and analgesic effects. Other effects, long-term consumption can alkalinize blood and urine, increase uric acid excretion, thus effectively reduce gout attacks. Minerals such as potassium, magnesium, and calcium can relieve stress, get rid of sub-health, and delay or improve menopause. Wheatgrass Powder,Wheat Grass Juice Powder,Organic Wheatgrass Powder,Organic Wheatgrass Organicway (xi'an) Food Ingredients Inc. , https://www.organicwayinc.com
The cost of raw materials rose by 23%. The end product only dared to rise slightly. Jiang Long entered the spike. The price war was fierce. Recently, the reporter found that the supermarkets, restaurants, and five-star hotel moon cakes have been listed on a large scale, and 100 to 200 yuan worth of moon cakes. Gift boxes dominate the mainstream. The reporter also learned from the industry that individual moon cake makers adopted high-tech means to prevent moon cakes sent to other provinces from returning to the local market.
Market visits mostly below 200 yuan
It is reported that the cost of raw materials such as lotus seeds, Wuren, and oil rose by more than 20% year-on-year this year, and labor costs rose by 30% year-on-year. Insiders also said that due to the reduction in salted egg yolks last year, the number of ducks was reduced. This year, salted egg yolk decreased production, and the market price increased by 17% over the same period of last year.
In view of the above reasons, a number of mooncake manufacturers raised the sales price, for example, some mooncake products in Xiangyuan, Zhongshan, have a price increase of around 5%. Assistant Zhao Liping, general manager of the Guangzhou Restaurant Group, said: "Guangzhou restaurant 50% of the moon cake prices 5 yuan, the average increase of about 6%, is expected to market the overall increase of about 10%."
Recently, the reporter visited a number of commercial supermarkets, restaurants and pastry shops in the city and found that moon cake gift boxes priced at RMB 100~200 occupied the mainstream.
Acting sales of Guangzhou Restaurant, Lianxiang House, Tao Taoju, Huamei and other moon cakes in Guangdong Mooncake Net Manager Wu told this reporter that at present the company in addition to a Qihua moon cake, other moon cakes are priced not more than 500 yuan, "From the point of view of current enterprises and group purchases, more moon cakes of 100 to 110 yuan are distributed to employees. Most moon cakes for gifts are priced at less than 200 yuan," said Wu.
Intense competition to see the opponent's pricing, not dare to send more gifts
Five-star hotels have always been the main force in the high-end moon cake market. “Some big companies think that buying moon cakes from five-star hotels can be presented to important business customers more decently.†Insider of a five-star hotel said that due to nearly one or two In Guangzhou, many new five-star hotels were added. Coupled with the windy wind blowing at the end of last year, this year's market competition was extremely fierce. Some hotels started to promote and prepare for the mooncake market as early as April. Afterwards, some hotels not only did not dare to increase prices, but also added gifts for their gift boxes, said the insider.
Tan Qianqing, director of public relations at the R & F Ritz-Carlton Hotel, told this reporter: "This year's mooncake promotion is earlier than in previous years. The sales of moon cakes so far have increased by 5% compared with the same period of last year. It is reported that Ritz-Carlton R & F is the highest-priced moon cake this year. The gift box costs 888 yuan, the same as last year.
According to dealers, this year the local market also has a large foreign brand with annual sales of 400 million yuan, which has intensified market competition. According to the manager of Guangdong Mooncake Net Manager Wu, this year's mooncake makers have stepped up advertising efforts. Qihua, Huamei, and Linxianglou all advertised.
Dealers lower prices to earn a rebate
Some moon cake distributors disclosed to this reporter that there has been a new situation in the market this year: Some moon cake manufacturers have adopted high-tech means to prevent moon cakes sent to other provinces from returning to the local market. “In consideration of shipping costs and other costs, discounts for mooncakes distributed to foreign distributors will be lower than those for local distributors.†Limson (a pseudonym), a dealer who does not wish to be named, is the key to explain the “sale of goodsâ€. The reason lies.
"Guangzhou Restaurant has used a high-tech tracker for the first time this year to prevent 'scarry goods'," said Zhao Liping, assistant general manager of the Guangzhou Restaurant Group. According to Li Sen, moon cake makers do not place tracking devices in each box of moon cakes. Instead, they randomly pick a few boxes to place in a batch of goods. If they are monitored in Guangzhou for a certain period of time, they will adopt means to collect evidence. Penalize dealers.
The above measures have made it more difficult for dealers who have made profits through “sales†in previous years. However, in order to retain their agency rights and customer resources, they have to keep their prices down. “Some dealers offer only 1%~2% price increase on the cost price. What they are looking for is the rebate given by the manufacturer after the sales target is met.†Li Sen said, “But this has led to price competition in the moon cake market. The chaos, such as some businesses first report ultra-low-cost retention of customers, can not wait for the goods have been delayed customers; there are businesses first false prices high and then lower the discount and so on."