Zhu Kaibin: Food Transparent Supply Chain Management

1. The Chinese people are undergoing a transition from the pursuit of food and clothing to excess nutrition. In this process, more and more people are beginning to pursue the quality of their diet. However, frequent food safety accidents, frequently exposed counterfeit and shoddy products, successive incidents of food poisoning and a serious lack of market integrity have caused people's concerns to grow.

2. The big brand companies that people used to trust often become the originator of food incidents. The malignant food incidents at well-known channel terminals are often more concerned by the media and the public. People must not only ask: Where can we buy security and be assured? Food? Even let some people become frightened, issued a "now dare to eat what" sigh!

3. The acceleration of the network, especially the popularity of microblogging Today, the spread of true and false information is faster than ever before, and it cannot be policy-shielded. Many food brands that have been painstakingly operating for many years are often destroyed by an incident.

1% negligence will lead to 100% failure

In 100 links, if 99 links are done well, and 1 link is not done, this link may affect 100% of a certain organization, organization, or individual. This is the core concept of supply chain management.

During the American Civil War, the famous general Lombard once said a famous saying: “Victory may not be important, but victory represents everything.”

The implication is that as long as every little thing is done right, victory will be won. However, only if every small thing is done right, it is possible to win.

In other words, maybe 1% in one place is not doing right, and you may lose the entire battle.

Moreover, this 1% may also make you unable to start all over again. (eg, Sanlu milk powder!)

People use food as their day

Today, some food companies that do not understand the power of action and reactionary forces continue to use their own methods to break the hole in the sky.

Food safety is related to people's livelihood and it is related to the safety and stability of society. Therefore, it is necessary to modernize women's shoals to make up the sky. This stone is the food supply chain management project.

Therefore, the government is a strong support for this day;

The association is this stone forging workshop;

Businesses are the income groups of this day.

If you are against the heavens for the benefit of the heavens, you will be guilty of evil and violate the laws of nature.

The background of the emergence of food transparent supply chain The background of the concept of integrated food service supply chain integration emerged from the arrival of the era of food safety crisis.

Consumers are the masters of food consumption and determine the behavior of purchases. The concept of integrated management services for food transparent supply chain will develop with the development of social economy. With the change of ideology, it will have distinctive characteristics of the historical era.

In the context of the food safety and transparent supply chain integration model, which will become the main competing development trend of food manufacturing and related companies in the future, the wide-ranging exchanges of goodwill with new knowledge will evolve into a way to enable people to trust each other and report their gratitude. With economic resources, people will cooperate more closely for common interests.

What is a food supply chain?

The transparent food supply chain is the core of the food supply chain. It focuses on customer needs. It aims to improve the long-term performance of the entire supply chain and the performance of individual organizations. It crosses the functional departments within the organization, crosses the boundaries of the company in the supply chain, and supplies all components. The functions of the chain are managed as a whole. By integrating resources and relationships within and outside the company, the food supply chain becomes a network system with competitive advantages.

Namely: The food supply chain is consistent, and each node can be traced effectively; each link in the supply chain has the conditions of operability and the need to implement the collection, production, storage and transportation standards of the same product with the same raw materials; ensure the quality of the products in the chain. Standard production; there is no supervision of blind spots and out-of-control points in the entire food supply chain; it can effectively eliminate pollution and damage caused by various factors.

Therefore, the food transparent supply chain can be integrated into the food supply chain upstream of “food raw material, seed, plant + product design + order processing + raw material purchase + storage transport + product manufacturing”. It can also be "integration of wholesale (agent) + distribution service + retail operations downstream of food supply chain services." Therefore, we call the (N+1)*X model the development model of the food supply chain distribution service.

The Practical Significance of Promoting Food Supply Chain Management

1. The guarantee of food quality and safety is a practical need to maintain social stability; it is also a major historical opportunity for conscientious food company operators to participate in shuffling.

2. From the perspective of the future development of the food industry, the Chinese food industry will surely enter a process of consolidation of the industry. In combination with the reality of the Chinese market, the innovative food safety circulation management model will surely become the focus of integrated management of food production and related industrial chains. Regarding the importance of innovation, the innovative China food safety supply chain circulation management model has important and far-reaching strategic significance.

3. The safe supply of food, the integrity construction of the food supply and demand market, will become a huge market opportunity;

4. The transparent supply chain circulation management service is an innovative value-added model that can effectively improve the product circulation efficiency. The construction of the platform can better improve the circulation system, and through the comprehensive improvement of the value chain of famous and special products, the name of the special food products in the country will increase. The added value and social credibility of the foreign circulation market;

5. It is the demand of relevant government departments and enterprises for the cognition of food safety supply chain management.

The competition in the food industry in the future is the first one in the supply chain.

· The second is competition for resources,

· The third is the competition of science and technology,

The fourth is the competition in production.

In the era of transparent supply chain integration management, many business operators lose their views on new things:

1. Invisible;

2, look down;

3, do not understand;

4, too late;

5, regret late.

Corporate integrity is the inherent guarantee for achieving food safety, and social supervision is the external constraint to promote corporate integrity.

Integrity and self-discipline are the cornerstones for the healthy development of the company and are the internal factors that guarantee food safety.

future:

The long-term and healthy development of food manufacturing and related companies must start from two strategic thinking heights.

One is to start from the aspect of “Daogen Culture Construction”, and to strengthen the use of the enterprise employees’ mental and intellectual culture.

The other is to start from the aspect of “improving management technology” and strengthen the construction of food safety traceability information system.